01 Retail displays & fixtures
Every type of retail display we build.
arX designs and produces six categories of custom retail displays for national and global brands: point-of-purchase (POP) displays, store fixtures, freestanding floor stands, countertop displays, inline and endcap displays, and shop-in-shop programs. Every category is engineered for the specific environment it'll live in — from quick-turn temporary POP to permanent multi-year fixtures — and every program runs through the same four-phase arX process.
02 How to choose
The right format depends on three things.
Most brands don't need every category. They need the format that matches their decision point, their retailer, and their lifecycle.
When you're not sure, start with the brief — we'll help you scope the right format.
03 The six categories
Every display type, in one paragraph each.
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01POP displays
POP displays
A point-of-purchase (POP) display is a freestanding or counter-mounted fixture placed near where shoppers make purchase decisions — usually checkout, endcaps, or branded aisles. POP is where impulse buys, last-minute add-ons, and category cross-sell live.
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02Store fixtures
Store fixtures
Custom store fixtures are permanent or semi-permanent installations — gondolas, wall systems, permanent bays — engineered for a multi-year lifecycle and built to integrate with retailer-standard hardware.
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03Freestanding displays
Freestanding displays
Freestanding floor stands are unsupported fixtures placed in high-traffic locations. They have to win attention from across the aisle and stay stable through the program lifecycle — no wall, no shelf, just gravity and engineering.
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04Countertop displays
Countertop displays
Countertop displays are small-format fixtures designed for checkouts, specialty counters, and beauty bars. The format is short-cycle, lower-cost, and ideal for testing a concept before committing to a larger program.
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05Inline & endcap displays
Inline & endcap displays
Endcap and inline displays integrate into the retailer's planogram and live alongside the rest of the category. Engineering for endcaps is constrained — strict footprint, retailer compliance, and the demands of high-traffic aisles.
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06Shop-in-shop programs
Shop-in-shop programs
Shop-in-shop programs are branded retail environments inside a host retailer — a complete brand expression, including fixtures, graphics, lighting, and (often) flooring or ceiling treatment.
Lifecycle decides the engineering.
Every display falls somewhere on the temporary-to-permanent spectrum. The decision shapes everything downstream — materials, costs, lead times, durability, recyclability.
- Temporary (4–12 wks) — corrugate, foam-core, printed paper. Best for seasonal, promotional, and launch programs.
- Semi-permanent (6–18 months) — hybrid materials, light metal, durable substrates. Best for brand campaigns and category resets.
- Permanent (3–7+ yrs) — powder-coated steel, MDF, wood veneer, acrylic. Best for store fixtures, shop-in-shop, and anchor displays.
06 Industries we build for
Industries we build for.
07 Display-format FAQs
Display-format FAQs. Direct answers.
All FAQs01. What is a POP display?
A POP (point-of-purchase) display is a specialized marketing fixture designed to promote a product where shoppers make purchase decisions — endcaps, checkout lanes, shelf edges, or floor units. POP displays are typically temporary programs tied to a launch, season, or promotion.
02. What are retail displays made of?
Corrugated, foam-core, powder-coated steel, wood veneer/MDF, acrylic, and wire/metal mesh are the main retail display materials. Each is matched to lifecycle (4 weeks to 7+ years), environment, traffic, and retailer compliance requirements.
03. How long does a custom retail display last?
Temporary POP last 4–12 weeks; permanent store fixtures last 1–7+ years depending on materials, traffic, and environment. Engineering decisions early (substrate, fasteners, finish) determine the actual field lifespan.
04. What's the difference between permanent fixtures and temporary POP?
Temporary POP support a campaign window (4–12 weeks) using corrugated or paper substrates. Permanent fixtures support a category or store program for 1–7+ years using steel, wood, or premium plastics — and require deeper engineering for load, finish, and retailer compliance.