A Hinge Bay that rolled out in 2,100 stores with zero errors.

The brief

Transform the Hinge Bay and grow sales in a "planned buy" category by highlighting product features, reducing shopper friction, and cutting walkouts caused by the complexity of options and product assortment.

The make

Enhanced graphic design streamlined the messaging hierarchy — focusing on product features, size, and radius. During the printing process, hinge mounting holes were drilled with precision to ensure perfect alignment across every product and every store. An innovative track clamping system allows for seamless product updates without retooling.